We, here at the Brookfield office, take great pride in the quality of service that we provide to Sundance’s clients. All too often, all we here is the negatives that come through. It’s nice to hear about the positive influence we had on a client.

Bill Fitzgerald

I had just got off the phone with a gentleman that he and his wife had been to one of our sales offices in brookfield. He and his wife had just recently visited with us to receive his complimentary bahama cruise.
He told me what a wonderful time they both had at the introduction of our company and thanked me. Not only was this man happy to receive his cruise, he was even more excited to start their traveling through us!
He went on to tell me what a great company we are and how impressed he and his wife are with our prices.
Everyday we come in to do our job without realizing the positive effect it is producing in other peoples life.
By hearing the excitement in patricks voice and the appreciation he has for our company, he has given me an even greater appreciation for the company i work for as well.
Patrick thank-you for the great conversation we had and putting a smile on my face

Sincerly,
Angela Clark

For example:

Brenden from New York, New York said,
“Sundance seperates gullible anxious people from their money. A company this shady probably wopn’t be in business in what 1-2 years? So why do you think you can vacation in 5 7 or 9? All lures, ( do they ever give a car away?)”

Brenden has no way of logically basing his judgment. Historically, Sundance has been in business since 1991. That’s almost 18 years. Further, with a client base of over 80,000 (and growing), it is logical to predict that Sundance will be around for decades to come. Hence, Brendens comments are not based on sound business models. They are based on his own personal assumptions and do not accurately reflect reality. But, they do accurately reflect his misunderstanding of the great opportunity that Sundance offers to people that would not normally be able to take some great vacations.

Then there is the “high pressure sales tactic” objection. When people use this line, I always like to remind them all businesses use this methodology. Businesses that they frequently use all the time. I use Black Friday as an example. Retail stores have people lining up for blocks and blocks at 4:00am to get a special deal that is available only on that day (Today Only). Yes, we understand that not everyone will take advantage of the deal. But, those who really want the deal will purchase it. We don’t twist arms or threaten their well being. The only people applying pressure is the potential clients themselves. They always have the option to say no. We don’t want to take a roof over their head or food off of their tables. However, If what we offer meets your desire for more, better, and less expensive vacations the logical answer is a yes.

According to the dictionary, scam is defined as: “a confidence game or other fraudulent scheme, esp. for making a quick profit; swindle.”

Sundance vacations does not defraud clients. Rather, we offer a low cost alternative to people who want to take great vacations. If we were in it for a quick profit, would we make financing available at all? Some individuals don’t understand that we are not a bank. We are a vacation company. If they can get better interest rates elsewhere, they are free to do so. The standard contract includes a No Prepayment Penalty clause. If our rates are objectionable, get a loan or credit card that gives you lower rates and pay off the obligation that way. Does that sound like a scam? It doesn’t to me.

“Jack V - November 1st, 2008 at 10:09 pm

Sundance Vacations appears to try very hard to do the right thing. A lot of the individuals who are complaining are trying to get something for nothing and could have said no all along.
I do not understand their constant bad mouthing of the organization. 1. They (or someone) signed them up and provided their telephone number. (not Sundance Vacations) 2. The telephone script informed them that they needed to bring their spouse and the program would last an hour (what did they expect would occur during the hour? This is not misleading to the buyer) 3. Sundance presented a program and tried to get me to purchase, if money is the objection, they offer you lower cost options. This is not fraud or misleading.
Your program does not fit my vacation habits and the representative accepted my objection, but still needed to have me speak to the Supervisor. This is a wise business proceedure, you have already invested a great deal of money into getting my wife and I to come to your facility and you want to make sure we are truly not interested.
Your complaints may be coming from individuals who want to get everything for nothing and do not care what they do to hurt others.
It is a fact that Dowd Marketing - Sundance Vacation won the 2005 Torch Award presented by the Northeastern PA Better Business Bureau and has been named one of the best places to work in Northeastern PA. These type of awards are not just given out without investigation.
It is a shame a few people find the time to bad mouth an organization, when they could have just said no all along the way. Why did they sign up in the first place.”

And when you say that Sundance Vacations only posts positive responses is not the case either. Another example is this post:

“Britt - October 26th, 2008 at 4:15 pm

Be wary if you are interested in using Sundance Vacations.
I won a free cruise and they used strong arm sales tactics to wrap us into a package. Do your research. I wish I never signed up for this.”

When you respond it is posted so that we can help to assist you in any way that we can. We do not want any of our clients, or anyone else for that matter, to be unhappy.

Okay, so Sundance states they are not a shady company. I’ll agree with that. But if you’re such an honorable company, then why don’t your call representatives inform consumers that the 60-minute meeting about the prize they’ve won will be more like 2 hours and will include a high-pressure sales pitch similar to what you would experience at a timeshare company? Or why can’t your employees show consumers real examples of the “resorts” they’ll be staying at? Why can’t your website state that financing through your company will mean paying an interest rate somewhere between 15%-20% (true, rates can be lower, but only after the consumer says no several times and your sales reps get desperate)? And why would Sundance be okay with their sales reps pressuring those that clearly can’t afford such packages into buying them? If Sundance is such a great company, then why can’t they just be upfront with consumers from the get go, and not continue to pressure them to buy when they clearly say ‘no’? Those are rhetorical questions, by the way. Everyone knows that no company operating like yours would make nearly as much money if they used upfront honesty tactics.

So to the employees defending Sundance, I think we all get where your coming from. Unfortunately, you don’t seem to get where we’re coming from. Hopefully this will open your eyes some, as opposed to criticizing us for the way we feel.