Sundance Vacations and the Economy

The Sundance Vacations customer service division is trained and ready to answer a wide variety of client questions about our product. We recently came across a more unique type of question from one of our customers.  The blogger from New Jersey questioned how Sundance Vacations can stay in business by offering such economical vacations.  He was happy with the price but expressed concern that if the company continued to offer this pricing structure we would become insolvent.  The exact words were “bankrupt.”

Not to worry.  We have a healthy profit margin.  Although our gross revenue and profit continue to grow each year we also control our costs in many ways. The really simple explanation that many customers will understand is that we own (and therefore control the price of) a lot of our own vacation inventory in many of the most popular vacation areas.  Over the past 17 years we have often taken profits and re-invested in the future of the company by purchasing resort real estate when it was smart to do so.   The current economic downturn is actually a positive event for Sundance Vacations who is ready to scoop up deals as prices fall on real estate nationwide.

We also protect customers through our fee structure.  How does a fee structure protect customers?

Well, because we don’t incur all of the vacation expenses upfront, you don’t pay all of the expenses upfront.  See one of our very first blog posts on this subject:  http://sundancevacations.typepad.com/sundance_vacations_corpor/2006/10/fees_facts.html

The fee structure guarantees that the company will always have a revenue stream to fulfill vacations.  Do you have a particular question about Sundance Vacations that you want answered?  Send it to pr@vacmail.com or simply reply with a comment to this post.