How can Sundance Vacations afford to put clients on vacations so economically?

The simple one line answer is that we buy vacations in bulk and pass the savings on to our clients.  But you already knew that.  What you really want to know is how.  The answer is three fold; purchase; lease and trade. This week, I’ll focus on purchases.

Purchasing Properties One at a Time

Well, since we started the company we have been reinvesting in its future by purchasing condominiums.  We’d search vacation areas with the classified ads under our arms and sometimes a real estate agent in tow.  Back in the infancy of the company we bought condos one by one.

I remember one of our first big block purchases.  One of our competitors was leaving the condo vacation market and was selling 15 units at Myrtle Beach Resort.  We bought every one.

Even Employees Invest in Inventory

One of the most interesting parts of this story is that it’s not just the principals who reinvest in the company.  Our employees showed an early interest in purchasing condominiums.  They purchase in vacation areas that are important to them and lease them to the company until they are ready to retire or want to use them long term. 

Soon another group came forward; we call them friends of TAN.  They also purchase properties for lease to the company.  Having such broad involvement and support has certainly helped us to control larger numbers of vacation properties.

Reinvestment Is Ongoing

We just completed a purchase for 32 units in Wildwood, New Jersey.  This new property, the Esplanade, will meet the needs of many New Jersey shore vacationers next summer.  In the next 30 days we will also close on two more projects totaling about $7 million dollars.

Tina Dowd

Founder

Sundance Vacations

www.sundancevacations.com