Communications

Start your engines for an exciting night of fun. Sundance Vacations Speedway is holding an Employee Day on Saturday, April 18.

Employees - FREE ADMISSION
Guests: Adult - $10
Children 10 & Under – Free

The employee sign in will take place from 4:30-6pm. The grandstands will open at 5pm. Racing will follow. Please make sure you sign up with your manager. We hope to see you there!

Do you have a favorite local driver that you’re excited to see?

Sundance Vacations Founders John and Tina Dowd are currently attending the American Resort Development Association (ARDA) conference in Orlando, Florida.

ARDA promotes the growth and development of the travel industry through a variety of capacities: Advocacy, Networking, Business Partnerships/Bridge-Building, Outreach, Knowledge, and Support/ Development. ARDA and its members are committed to the highest standards and ethics in resort, vacation, recreational, residential and community development for the benefit of the public.

The Dowd’s are at the conference receiving the latest industry news and learning new techniques that might be valuable to the company. While many companies have been forced to close their doors due to the recession and banking crisis, Sundance Vacations remains thankful for our position in the market. We value our customers and strive to ensure their happiness with our product.

Have you heard any good stories about the travel industry lately? Do you have any fresh ideas for Sundance Vacations?

Did you ever see someone blend a yard rake in a normal functioning kitchen blender? I know you’re probably thinking, yeah right! This is a true story. While attending the Social Media for Communicators Conference in Las Vegas I saw just that. Interested? www.willitblend.com.

Besides blending, the CEO of Zappos, Tony Hsieh also attended the conference and gave a great presentation on what Zappos is all about. According to Hsieh, the ultimate aim of the Zappos brand is to be the very best when it comes to customer service and consumer experience.

Hsieh firmly believes in creating a ‘wow’ experience for the customer and investing in a corporate culture that allows employees freedom and space. “If you get the culture right, then most of the other stuff, like great customer service or building a brand will just happen naturally”, said Hsieh. Zappos has formalized the definition of its culture into ten core values and employees are hired and fired based on those values. The company culture is different because it is not driven by the CEO or Management, but the employees who themselves determine how they want the culture to evolve.

Needless to say, Zappos has Sundance Vacations CEO Tina Dowd in a frenzy and willingly changing the corporate culture at Sundance Vacations. Just check out the corporate intranet!

Gosh, this conference sounds more like a seminar for women. With blenders and shoes, one would think. But, it was actually very fulfilling and taught me a lot about all the different types of social media, blogging, vlogging, and tweeting. I learned a lot about web strategy and building a successful brand for Sundance Vacations. Also about building an online newsroom, which is currently in the works. Don’t worry, this isn’t the last you’ll hear of social media. Pretty soon I have a feeling Sundance Vacations CEO Tina Dowd will be tweeting from the moon!

The conference was presented by Ragan Communications and the Public Relations Society of America. The conference was held at the Encore at Wynn Las Vegas.

What companies have you been impressed by? What impressed you most?

A few employees from Sundance Vacations including: VP of Marketing Joe Molitoris, Wilkes-Barre Sales Director Jerry Sisk, Administrative Assistants Natalie Cassarella, and Pam Fantaskey, and Communications Director Amanda Miller recently attended a Lincoln Day Dinner to support local PA candidates running for office. The dinner was held at the East Penn Sportsman Club, in Lehighton, PA. The featured speakers were Pennsylvania Attorney General Tom Corbett, and State Senate Candidate, Representative David Argall. Sundance Vacations employees were proud to attend the meet and greet and catch up on state and local politics. “It is always an honor to be in the company of the PA Attorney General and other candidates who are passionate about doing their very best to improve local issues that affect us every day,” explained Administrative Asst. Natalie Cassarella.

(L-R) PA State Representative David Argall, VP of Marketing Joe Molitoris, Communications Director Amanda Miller, and PA Attorney General Tom Corbett

Sundance Vacations was selected as one of the best places to work in Pennsylvania on December 2nd, 2008. This was the second year the company participated in the program. Sundance Vacations placed twelfth in a statewide poll for the top 50 large companies. Competition was fierce as employees anxiously awaited the ranking alongside Sundance Vacations founders John and Tina Dowd. Nearly 45,000 Pennsylvania employees (a 100% increase over last year) filled out the survey. The combined scores determined the top company’s final ranking. The ceremony was held at the Hershey Lodge and Convention Center in Hershey, PA. The attendance at the dinner topped over 1,100 people from 100 companies throughout Pennsylvania. “There are many companies who are disappointed, because they did not make the list,” said Acting Secretary, Pennsylvania Department of Community and Economic Development, John Blake. Sundance Vacations is pleased with their ranking, but let’s keep striving for the number one spot!!

What do you think would improve our ranking for next year? We would love to hear some of your suggestions!

I recently read a vacation article in USAWeekend about the importance of leaving work behind while on vacation. The article reports that nearly 25% of American workers check email and voice mail while on vacation. This is something John and I are intimately familiar with. Some of our management members are tempted to call the office and answer emails while they are supposed to be enjoying a vacation. Out of respect to their vacation time, we often try to intercept their calls and scold them for calling in. We feel confident in doing this because we believe we have built responsible teams who are quite capable of handling issues without them for a few days. We travel a lot, so we see the ugly results of checking email and voicemail while on vacation. Our kids definitely notice when we are preoccupied with work and it ruins the atmosphere that a family vacation is supposed to instill. They can feel ignored and unimportant if work infringes on “their” time. We don’t like this for our own kids or other’s.
So, what is the solution.
1. Set expectations. We have found that if we expect the business to function without us, it usually does.
2. Start by telling clients and co-workers you are away and designate an alternate contact person. When we do this we are amazed at how empowered our staff becomes to handle everything.
3. Ask your spouse and children to remind you to detach and disconnect from work.
4. If you have to check email/voicemail set a specific time and then resume your vacation. We find that the hour after the kids go to bed is a good time to check in without disturbing the flow of the vacation. But remember not to let issues bleed into other times.

We don’t always practice what we preach, but we try very hard. We have left work totally behind and it is very liberating and healthy. The CEO of the Stress Institute reminds readers that “taking time for vacations and leisure is not luxury. It is necessity. The chronic stress of work can lead to emotional and physical illness.”
We’ll be celebrating our 15th wedding anniversary this fall. I can assure you that John will be leaving the laptop and cell phone behind (if he wants to make it to our 16th anniversary that is.)

-Tina Dowd

The Sundance Vacations customer service division is trained and ready to answer a wide variety of client questions about our product. We recently came across a more unique type of question from one of our customers.  The blogger from New Jersey questioned how Sundance Vacations can stay in business by offering such economical vacations.  He was happy with the price but expressed concern that if the company continued to offer this pricing structure we would become insolvent.  The exact words were “bankrupt.”

Not to worry.  We have a healthy profit margin.  Although our gross revenue and profit continue to grow each year we also control our costs in many ways. The really simple explanation that many customers will understand is that we own (and therefore control the price of) a lot of our own vacation inventory in many of the most popular vacation areas.  Over the past 17 years we have often taken profits and re-invested in the future of the company by purchasing resort real estate when it was smart to do so.   The current economic downturn is actually a positive event for Sundance Vacations who is ready to scoop up deals as prices fall on real estate nationwide.

We also protect customers through our fee structure.  How does a fee structure protect customers?

Well, because we don’t incur all of the vacation expenses upfront, you don’t pay all of the expenses upfront.  See one of our very first blog posts on this subject:  http://sundancevacations.typepad.com/sundance_vacations_corpor/2006/10/fees_facts.html

The fee structure guarantees that the company will always have a revenue stream to fulfill vacations.  Do you have a particular question about Sundance Vacations that you want answered?  Send it to pr@vacmail.com or simply reply with a comment to this post.

The Association of TeleServices International recently honored Sundance Vacations with the Call Center Award of Distinction. Sundance Vacations was recognized at ATSI’s 2008 annual conference held at the Hyatt Regency Hotel in St. Louis, MO.

The award of excellence is a ‘mystery shopper’ program that provides individual testing for quality assurance in customer service levels. After six months of testing, a panel of judges scored call-handling skills for “enhanced service” applications focusing attention on customer relation management (CRM), courtesy, etiquette, and the use of proper call techniques, as well as response time and accuracy, the cornerstones of the Call Management Industry.

“We congratulate Sundance Vacations for their achievements,” said ATSI President Allan Fromm. This is the second year Sundance has received this honorable award. Be sure to congratulate the marketing team on their hard work!

Among the awards Sundance Vacations have received, what awards means the most to you or to your office?

Sundance Vacations has been selected as a Finalist in the 2008 American Business Awards. Companies as diverse as Accenture, Acxiom Corporation, Harrah’s Entertainment, KV Pharmaceutical, and Teamwork Athletic Apparel are among those vying for a Stevie Award.  More than 2,600 entries were submitted for consideration in more than 40 categories.

Sundance Vacations received two out of three nominations that were submitted to the awards judges. The two entries that were chosen for national recognition are Best Sales Team, and Best New Product. The company was selected because of the high average scores received during more than a month of preliminary judging. The next step is the Stevie Awards ceremony that will be held in New York City on June 12^th. Mike and Barbara Kasper will represent the sales team and Christina Allen and guest will represent the company for the VIP Program. This is an exciting time for everyone at Sundance Vacations, and we can’t wait to see the results!!

How do you feel about Sundance Vacations being recognized for this outstanding achievement? What do you think about the finalists? Make sure you wish them luck!

Hello from Chicago!

I must say, this is my second time in Chicago, and my feelings haven’t changed. I am in love with this city!! There is so much to see in my short stay here. But, for those of you who know me, I’m totally a little tourist at heart. I’m staying at the most amazing hotel ever…The Drake on the Magnificent Mile..Courtesy of John and Tina Dowd of course! I almost feel like McCauley Culkin in Home Alone, you know when he was lost in New York!! Although I’m having the greatest time, I am experiencing Sundance withdrawal! I miss my little desk in the middle of the hallway. So,  you’re probably wondering, what the heck is she doing in Chicago? Well, before you get your britches in a bunch…I’m currently attending a Corporate Communications Conference. Some of the seminars I have monitored so far include: Smarter, Faster Communications in the New Millennium, Small photo budget, big image impact, Web 2.0 to keep up with and join the conversation, How to write a big story in a little time, etc. So does that answer your question? Yes..I am working!! While at the conference, I’ve realized that I have a hard time speaking up in a room full of people, especially when there are really important people in the room. It’s kind of like being scared to ask a question in high school, because you think it might be stupid to someone else. I took a chance today, and actually asked some questions. Would you believe that there were people who thanked me, because they were also curious about the same thing. It was a great lesson.. I have learned so many useful communication tools that I can’t wait to bring back to Sundance.. Well, it’s just about dinner time, and some Chicago style deep dish pizza sounds phenomenal! Humm…I wonder how many points this will cost me. Its a good thing I’m skipping weight watchers this week!

Do you have any ideas on what would make the communication better or easier at Sundance Vacations? Why do you think everyone is so afraid to speak up during meetings with the "big" people?

-Amanda